Prior to the world pandemic, the DIY (Do It Yourself) market for security systems was already flourishing. Many homeowners prefer to shop for their own home security system and try to install it themselves. Many security integrators are looked at as too expensive, difficult to get pricing without a sales rep, long & complicated contracts, and shady business practices just to name a few.
Homeowners and small business owners started to prefer to figure it out on their own if they could, and along came Amazon, Arlo, SimpliSafe, Vivint, Hey Kangaroo, and dozens of others that provide a no-contract alarm/security camera system off the shelf. For only a few hundred bucks you can get a full-fledge system that is self-monitored (meaning there is no monitoring center alerting you), or upgrade to a professionally monitored system for an added monthly cost. Many are even less than a hundred dollars for the entire system. Where there is demand, a market will emerge. The new demand I am seeing is the need for professional installation of DIY security systems. Many homeowners take the leap of getting a home security system, but either do not have the time, patience, or know-how to get it installed. With a DIY security system, combined with a professional installation, you have the best of both worlds. Modern, easy to use technology that is going to work correctly in your home or small business. With many small businesses being left closed, temporarily or permanently, there is a need to have eyes on what is going on while the business owner is away. If the business is closed to customer foot traffic and employees, a solid remotely monitored security camera system is in order. Being able to have automated alerts of suspicious activity via video analytics is commonplace in most systems today, even home security systems. Plus, having an integrated video surveillance and alarm system to alert and capture activity in real-time. Medium to larger-size businesses, of which most already have a professionally installed system, also need to keep their existing system current with the latest technology. Skimping out on a company’s overall security would not be the smartest decision for long term contingency plans, as it often will lead to regret should a situation arise. A door access control system is often considered a by-product of surveillance as they work in tandem with one another. Facial recognition combined with a secure door access system can keep a business or public building safe without manual intervention. Building automation is not only popular, but also becoming the backbone of successful operation of commercial buildings. So whether you are a security system company in New York City, or a mom and pop alarm dealer in Nebraska, security companies need to get with the times and offer what the market demands. Trends were already moving towards the need for DIY-type simple systems, and companies not capitalizing on the wave will get buried.
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July 2020
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